In this episode I speak with Valerie Khoo about the role of storytelling in business marketing. Valerie is the founder and CEO of the Australian Writers’ Centre. She’s also the author of Power Stories – 8 Stories You MUST tell to build an epic business, hosts two podcasts and is a journalist and keynote speaker. In this episode, you’ll hear what makes a story, how to get into the minds of your readers, and much more.

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