In this episode, I chat with the owner of Xenox Diamonds and luxury experience designer, Karl Schwantes. Karl is an expert at creating outstanding customer experiences and forging ideal partnerships. He is a super savvy marketer and businessman. If you're looking to create a boutique experience in your practice, this episode is a must listen.
In this episode, we chat about
How he came to run the family business
Niching and creating a premium brand
The power of a positive, goal-driven mindset
How to get to know your Ideal Client Avatar well
Why he runs Whisky nights in his jewellery shop
Creating luxury experiences
Value adding rather than discounting
and much more.
You can find out more about Karl Schwantes
On his website http://www.xennoxdiamonds.com.au/biography/