Good Advertising isn't enough. Conversion on the phone with Jeff Hopeck
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Show Notes
Bulletproof Dental Practice Podcast Episode 4
Host: Dr. Peter Boulden
Guest: Jeff Hopeck
Title: How to Get Conversions from Advertising with Jeff Hopeck
Subtitle: Creating a System for Answering Calls To Track Missed Opportunities
Key Takeaways
- Advertising is important but must lead to conversions.
- Dentistry is an untapped industry when it comes to online advertising. There are tremendous opportunities for referrals in dentistry.
- Call trackers are great tools to help identify missed opportunities.
- The challenge: Listening to phone calls at the end of the day is not ideal for dentists who have a full practice during the day.
- A possible solution: Killer Shark has a proprietary software, Shark Talk, that listens to every call and categorizes them for your dental practice. Then sends missed opportunities to your email inbox.
- You can be missing opportunities by not recording and listening to every call even if you are doing well as a practice.
- People don’t call your office and just book an appointment. They call and ask questions to qualify your practice versus other practices they see online.
- Training is important for everyone including your reception service.
- Most practices have scripts but don’t have management accountability.
- Sometimes you don’t need to do or spend more on marketing. You need to identify how to solve missed opportunities.
Tweetables:
“It’s not just about picking up the phone and answering the call, it’s about executing on this data.” – Dr. Peter Boulden
“Data is nothing without execution.” – Dr. Peter Boulden
“You can’t fix something that you don’t know is broken.” – Jeff Hopeck
Resources:
Website: sharktalk.me
Books:
How to Win Friends and Influence People by Dale Carnegie
Productivity Tool:
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