Dental Marketing Secrets

#106: Setting Expectations (The Most Underrated Skill in Dentistry)

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Show Notes


In this episode, Mark Thackeray discusses the critical importance of setting expectations in dentistry. He emphasizes that unmet expectations lead to frustration for both patients and practices. By clearly communicating what patients can expect before, during, and after their visits, dental practices can enhance patient comfort, increase treatment acceptance, and foster trust. Takeaways Setting expectations is crucial for patient satisfaction.Unmet expectations lead to frustration and negat…


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