#109: Why Patients Say Yes (part 1)
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Show Notes
In this episode of the Dental Marketing Secrets Podcast, I introduce the psychology behind why patients say yes, drawing from Dr. Robert Cialdini’s book Influence. We start with the first principle, reciprocity, and why it plays such a powerful role in building trust and confidence in dentistry. I break down how education, time, and experience-based value create goodwill with patients long before treatment is ever discussed. You’ll hear practical, ethical examples of how reciprocity shows up …
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