The Making Of Evelina Smiles – TWO
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Show Notes
Location, Demographics, and Financing Your Dream Build
In this episode Ashley sits down with Dr. Rich Constantine for a deep dive into the decisions that happen long before a single wall goes up. Real numbers, real mistakes, and real talk for anyone thinking about a ground up build.
What You'll Hear in This Episode:
05:00 – Location and Site Selection How Rich found his first lot on a downtown walk. How his non-compete shaped the search for lot number two. What to look for in a real estate partner.
11:00 – Demographics: How to Read the Market Without a Fancy Report Look for Starbucks, new grocery stores, hospital expansions, and high school additions. Where big companies put money, growth follows.
15:00 – Financing: Two Loans, No SBA, and the Power of a Local Bank Real estate loan plus FFE loan. First 24 months interest only. Less than 10% down on real estate. Nothing down on the build out. Why liquidity matters more than most startup docs realize.
28:00 – Parking: The Unsexy Detail That Can Make or Break You Rich worked backwards from parking before deciding on building size. Ashley shares her cautionary tale of losing half her lot to a not so friendly neighbor. Two and a half spots per operatory is the formula to remember.
35:00 – Signage, HOA, and the Hidden Costs Nobody Warns You About HOA fees from $75 to $1,100 a month. Historic district restrictions. The things you don't know until you know.
40:00 – Construction Update Drywall up. Building painted. Sidewalk framing started. Soft opening projected end of June.
Coming Next Episode: Branding, interior design, and the full story behind the Evelina Smiles aesthetic.
Connect with Ashley: Instagram: @ashleyjovesdds
Connect with Rich: Instagram @dr.c_smiles
Thank You to Our Partners
- Net 32: The dental marketplace that helps practice owners stop overpaying for supplies. Compare and save at net32.com/themakingof.
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- Kasper Opportunity Finder: Fill those empty chairs and reclaim lost revenue with one click. Get it free at meetkasper.com/register.
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