Ep. 66: The Diamond Strategy: Unlocking Growth in Healthcare Digital Marketing with Theresa Bassett
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Show Notes
In this episode, we speak to Theresa L. Bassett, CEO of The Diamond Group who is a driving force in digital marketing and sales innovation within the healthcare sector.
With a proven track record of crafting high-impact strategies for organizations like Prime Surgical Suites, Atlantic Dental Group, and Williams, Daily & Frazier Dental, she has played a pivotal role in generating over $550M in marketing, advertising, and personal development transactions.
Her proprietary sales and marketing system equips healthcare leaders and practitioners with the tools they need to achieve sustainable growth and patient acquisition success.
Passionate about empowering healthcare teams, Theresa has developed a talent recruitment and development system rooted in her Progress = Happiness philosophy.
By fostering a culture of growth, alignment, and momentum, she ensures that organizations remain agile and competitive in an evolving industry.
As a speaker and author, Theresa captivates audiences with insights on leadership, innovation, and strategic growth. Her book, Uplevel: Sprint Your Way to the Next Level in Your Life and Business, provides a results-driven roadmap for healthcare professionals seeking to optimize their business and impact.
We interviewed Theresa on the following topics:
How do you encourage providers to stop “dabbling” in marketing and actually create sustainable, strategic growth?
SEO and reviews seem like a mystery to many providers. What’s one simple thing they can do this week to improve how they show up online?
What’s a real-world success story where a healthcare provider got results by leaning into a marketing strategy that fit them?
Med Rank Interactive: https://medrankinteractive.com/
The Diamond Group: https://www.diamond-group.co/
UpLevel: https://www.diamond-group.co/resources/uplevel
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Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing
Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing
Check out the video on YouTube: https://youtu.be/Y6PXhwz9ejQ
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