Dental Marketing Goat

In this episode, Gary Bird discusses the significant impact of the 2024 election on dental practices, particularly how political advertising can affect patient behavior and spending. He emphasizes the importance of proactive marketing strategies to mitigate potential downturns in patient engagement and treatment acceptance during election years. Gary provides actionable insights on leveraging end-of-year benefits…

In this episode, Gary Bird discusses the critical aspects of dental marketing contracts, focusing on the red flags that practitioners should be aware of. He emphasizes the importance of avoiding long-term contracts, auto-renew clauses, and non-disparaging agreements. Gary also highlights the need for marketing companies to be willing to work with clients on existing contracts…

In this episode, Gary Bird discusses the current landscape of the dental industry, particularly focusing on whether now is the right time to start a group dental practice. He introduces an upcoming virtual event that will cover various aspects of expanding a dental practice, including attracting and retaining associates, marketing strategies, and growth planning. The…

In this episode, Gary Bird discusses the challenges and strategies surrounding paid advertising in the dental industry. He emphasizes that many dental practices have failed with paid ads due to a lack of understanding and proper execution. Bird outlines seven essential components for successful paid advertising, including understanding different ad platforms, optimizing websites, setting up…

In this episode, Gary Bird discusses the top 10 marketing mistakes that dentists make which hinder their growth. He emphasizes the importance of removing barriers for patients, the significance of online presence and reviews, and the necessity of effective communication and scheduling. Each mistake is explored in detail, providing insights and actionable advice for dental…

Starting a new practice is exciting but can also be overwhelming! There’s so much to think about, and marketing often gets left behind. The last thing you want is to open your doors and not have enough patients to keep you busy!In this episode, we’ll dive into everything you need to set up your practice…

In this episode, Gary Bird discusses the critical role of SEO in the dental industry, sharing his personal experience of nearly losing his business due to sudden changes in Google’s SEO rules. He emphasizes the importance of having a predictable marketing strategy that combines SEO and Google Ads to ensure a steady flow of new…

In this episode, Gary Bird discusses the significant impact of effective marketing strategies on dental practices, highlighting a case where a client doubled their new patient count in just one month. He emphasizes the importance of seeking advice from experienced marketers rather than relying solely on traditional practices. The conversation delves into the effectiveness of…

In this episode, Gary Bird discusses the primary reasons dental practices struggle to grow and how to identify accountability within marketing, teams, and leadership. He emphasizes the importance of working with dental-specific marketing companies, holding teams accountable for their performance, and the role of the doctor in fostering a growth-oriented environment. The discussion also covers…

In this episode, we’re diving into the stories of three giants—Blockbuster, Nokia, and Kodak—once kings of their industries, now symbols of what happens when businesses refuse to adapt. You might be thinking, “What does this have to do with dental practices?” Well, everything! The same reasons these companies failed are happening in our industry too….