In this episode of The Dental Practice Launch Podcast, host Shane Simmons, Founder and CEO of Crimson Media Dental Marketing, sits down with Dr. Ryan Driesse, owner of Mountain City Dentistry. Dr. Driesse shares the full behind-the-scenes story of launching a startup dental practice from scratch in Jasper, Georgia, and scaling it to nearly $2…
In this episode of the Dental Practice Launch Podcast, Shane Simmons discusses the recent ADA report highlighting significant trends in the dental industry, particularly the increasing number of dentists opting out of insurance networks. He explores the implications of these trends on practice growth, patient acquisition, and the importance of building patient loyalty through effective…
In this episode of the Dental Practice Launch Podcast, host Shane Simmons welcomes Dr. Steven Tran, a dentist in Altadena, CA, who has experienced rapid growth since opening his doors in April 2025. Steven shares his journey of starting a practice amidst challenges, including community fires that delayed his opening. He emphasizes the importance of…
In this episode of the Dental Practice Launch Podcast, Shane shares key insights from successful dental startups that surpassed $1 million in their first year. He outlines eight critical lessons, emphasizing the importance of early marketing, the power of Google reviews, aligning brand experience with marketing, and the necessity of the doctor’s involvement in marketing…
In this episode of the Dental Practice Launch Podcast, Shane Simmons discusses the importance of tracking long-term patient production rather than just focusing on initial new patient appointments. He emphasizes the need for dental practices to analyze their marketing efforts and patient retention over time to make informed decisions that support sustainable growth. By understanding…
In this episode of the Dental Practice Launch Podcast, Shane discusses the four essential Key Performance Indicators (KPIs) that every dental practice owner should know. He emphasizes the importance of understanding new patient metrics, patient production, total production, and the cost of acquiring new patients. By tracking these KPIs, practice owners can make informed decisions…
They’re back!!! In this episode, Shane Simmons gets a one year update from Dr. Dinowitz and his wife Michelle, owners of Voorhees Pediatric Dentistry. They discuss the challenges and triumphs of running an out-of-network pediatric dental practice, including their unique out-of-network model, marketing strategies, and the importance of building a strong reputation in the community….
In this episode of the Dental Practice Launch Podcast, host Shane Simmons interviews Susan Leckowicz, owner of Dental Coaches, about the critical role of front desk training in dental practices. They discuss the importance of first impressions on the phone, the impact of patient conversion rates, and effective strategies for handling insurance inquiries. Susan shares…
In this episode of the Dental Practice Launch Podcast, Shane Simmons interviews Dr. Sarah Severson, who shares her journey of opening a pediatric dental practice in Round Rock, Texas. Sarah discusses her motivations for practice ownership, the challenges she faced in building her practice, and the importance of investing in herself and her brand. She…
In this episode of the Dental Practice Launch Podcast, Shane Simmons discusses the critical importance of understanding marketing ROI for dental practices. He emphasizes that many practice owners mistakenly cut marketing expenses without realizing the long-term revenue losses that can result. By tracking marketing efforts accurately and viewing them as investments rather than expenses, dental…