You aren’t alone. Many dentists need help with business marketing. That’s where Cally Gedge, owner of Connect My Marketing, can help. Don’t worry — if you aren’t marketing savvy, this episode of Dental Slang is for you. Cally Gedge breaks down some key dental marketing terms, including retargeting and google pay-per-click, and discusses what different…
There was never a master plan behind Dr. Robert Martino’s successful transition from dentist to entrepreneur. He walked into some very fortuitous opportunities — including launching an aeronautical maintenance business with his tennis partner — and had the confidence to make some life-changing decisions. Having confidence in your decision-making is integral to the business advice…
Dr. Mike Grossman is here to give us a first-hand look at the ins and outs of being a multi-practice owner. Currently, he has 10 practices and is looking for more dentists who want to work and adapt to the multi-practice business model. By multi-practice we also mean multi-skilled, and utilizing orthodontics is one way…
Sales can be a dirty word in dentistry, but it doesn’t have to be. Dr. Bao-Tran Nguyen, co-founder of Fast Growth Practice, tells us about her approach to marketing that will actually get you excited about…shh… sales. Remember, we’re not selling something people don’t need. Therefore, your sales strategy shouldn’t be selling certain types of…
At the heart of Dental Slang, we are all about communication. How we talk to patients is one of the most important elements of our practice. And now that patients can find us on social media and research everything they need to know before they even come in for treatment, it’s vital that we know…
Dental Slang is going all the way to New Zealand to talk to Dr. Andrea Shepperson — digitally, of course. Dr. Shepperson is a dentist and educator who has spent much of her career building an international family of dentists. When she took a year off from school to travel the world, who would have…
Dr. Taite Anderson is here to talk about the art of what we do. We dare you not to be inspired to look at dentistry and oral surgery a little bit differently after this conversation. We can’t wait for Dr. Anderson’s new book — The Art of Oral Surgery — which is where this idea…
Slangers — get ready to welcome back Dr. Amanda Seay, the cosmetic dentist who moonlights as an extraordinary dental photographer. She’s releasing her new book on dental photography, See, just in time for the new year, but what if we told you that dental school was never part of her plan? Would you believe it? …
Endodontics is intimidating, but it can be a lot easier than you think. Dr. William Nudera is in his tenth year as an endodontics professor and is here to teach us a little bit about the instruments and the tricks of the trade he uses daily. Finding the best instruments is a good place to…
The last time we had Dr. Wael Garine on Dental Slang, we discussed non-verbal slang and prosthodontics. Dr. Garine is without a doubt a wizard when it comes to prosthetics and implant dentistry, but it’s his new role as Director of Operations at the Seattle Study Club that earned him a spot on Incisal Edge…