A patient can be ready to schedule, call your practice, hit voicemail, and disappear before your team ever gets a chance to help them. In this episode of the Everyday Practices Podcast, Sara Hansen and Matt Hutchings sit down with Adrian Lefler, CEO and Co-Founder of My Social Practice, to talk about one of the…
Your website may be the first place a patient decides whether they trust your practice. In this episode of the Everyday Practices Podcast, Regan Robertson and Sara Hansen talk with Dr. Tessa Miller about website accessibility, ADA awareness, and why your website should support the same patient experience your team works so hard to create…
Dental insurance may fill chairs, but it does not build loyalty, value, or long-term practice growth. In this episode of the Everyday Practices Podcast, Regan Robertson and Sara Hansen talk about how dental practices can build patient demand without relying on insurance lists as a marketing crutch.
Before you spend more money on Google Ads, social media, or external marketing, look inside the practice. In this episode, Regan Robertson and Sara Hansen explain why marketing is not one tactic. It is the full patient journey, from the first ad to the phone call, the appointment, the treatment conversation, and the follow-up.
A campaign is not one email, one post, or one ad. In this episode, Regan Robertson and Sara Hansen break down what makes a dental marketing campaign actually work: a clear goal, a patient-centered story, brand alignment, and enough touchpoints for the right people to see it, feel it, and act on it.
Patients do not always hesitate because they doubt the dentistry. Sometimes the treatment feels too big. In this episode, Sara Hansen sits down with Sommer Carrol to talk about what patients carry into the room before they ever hear the treatment plan: fear, embarrassment, cost concerns, and the hope that someone will help them take…
Patients do not always doubt the diagnosis because they distrust the doctor. Sometimes they doubt because the disease feels personal, the cost feels heavy, or the system has trained them to wait until something hurts. In part two, Dr. Wade Kifer continues the conversation on diagnosis, trust, insurance pressure, periodontal disease, and how dentists can…
Patients do not always doubt the dentistry. They doubt what they cannot feel yet. In this episode, Dr. Wade Kifer explains how clinical confidence, team alignment, and clear communication help patients trust the diagnosis before pain forces the decision. A correct diagnosis does not automatically create patient trust. Dr. Wade Kifer joins Regan Robertson, Sara…
Google Ads can work, but they are not a strategy by themselves. In this episode of Everyday Practices, Regan Robertson and Sara Hansen break down how dentists should think about digital advertising before they spend money. The goal is not more clicks. It is choosing the right platform, the right message, and the right strategy…
In this episode of Everyday Practices, Regan Robertson and Sara Hansen sit down with Dr. Jon Ehlers to unpack what patients are really deciding in the chair. Patients do not say yes because they understood every clinical detail. They say yes when they feel safe, seen, and confident in the person guiding them. In this…