Naren Arulrajah, founder and CEO of Ekwa Marketing, joins host Don Adeesha to answer the question most practice owners avoid: is your marketing attracting the patients you actually want, or just the ones you happen to get? Naren walks through the blind spots that keep high-value patients from booking from phone call conversion failures to…
Lex Orzalli, Director of Marketing at Vision Dental Partners, joins Lester De Alwis to make the case that brand, not network status, is what makes patients stay. From training front teams to handle the insurance question without stalling on it, to identifying the 10 things that make a doctor worth talking about, Lex shares how…
Dental AI consultant Maria Jackson joins Lester De Alwis to break down why so many practices stay stuck on insurance dependence and how AI changes the equation. Maria cuts through the hype with hard-won insight from 20+ years in the industry, covering everything from front desk training gaps to the real secret behind successful AI…
Dr. Robert Convissar – pioneer in laser dentistry, author of the world’s number one selling laser dentistry textbook, and Director of Laser Dentistry at New York Hospital Queens joins Lester De Alwis on why lasers are an underused doorway to insurance-free revenue. Why most dentists buy the wrong laser and end up with a $50,000…
DeVon Banks of D-TECH Billing and Claims joins Lester De Alwis to reframe compliance from a burden into a foundation. Post-payment audits going back two years, the CMS CRUSH initiative using AI to flag suspicious billing, why going out-of-network doesn’t eliminate compliance risk, and the first concrete steps any dentist can take this week to…
Melinda Heryford joins Lester De Alwis with a reframe most dentists need to hear: you’re not stuck because of insurance. You’re stuck because of patterns, mindset, and systems. Clarity, the WIG framework, case acceptance language, team alignment, and the one question every stuck dentist should ask themselves twice. Plus a free 10-Step Scheduling Audit for…
Naren Arulrajah joins Don Adeesha with the 5 Hero Groups framework, the approach used by multi-million dollar practices to stop blending in and start dominating their market. Find, like, trust, call: four steps, four scorecard questions, and the exact benchmarks that tell you where your practice stands. Book your free marketing strategy meeting with Ekwa…
Kiera Dent of Dental A-Team joins Lester De Alwis with one reframe that changes everything: insurance is just a coupon. Practical, honest, and packed with real systems, this episode covers the mindset shift, the 80% psychology rule for case acceptance, and the exact first steps to take before dropping a single plan. Book your free…
Kristie Kapp of Ebitdent Co joins Lester De Alwis to talk about the two forces reshaping dental practice today: AI and insurance independence. Three questions to evaluate any AI tool, three red flags that signal a broken practice system, and the exact steps to reduce insurance dependence without losing your patient base. Book your free…
Eric Vickery of All Star Dental Academy joins Lester De Alwis for one of the most practical insurance freedom conversations this podcast has had. The math, the mindset, the case study, and the exact steps, all in one episode. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of…