Back Where It Started: Ashley Reunites with Michael Arias of The Dental MarketerBefore Smile & Co. existed, before The Making Of existed, there was Michael Arias. He was the first person to ever interview Ashley about her plans to open a dental practice, recorded when Folsom was still just an idea and a construction timeline….
The Making Of Smile & Co. #2 — Episode SEVEN: Supply Ordering, Storage, and Building the Buzz Dr. Ashley Joves and co-host Collin Al-Samarrie sit down in person to break down how supply ordering, storage, and pre-opening marketing looked different the second time around, from Folsom’s early over-ordering mistakes to the systems built into Roseville…
The Making Of Evelina Smiles – SEVEN One Month In: What Actually Happens When the Doors Open Ashley catches up with Dr. Rich Constantine for his first update since Evelina Smiles saw its first patient. Real numbers from opening week, the 90-minute new patient experience, a few good MacGyver moments, and the one thing Rich would…
Michelin Star Moves: The Smile Design Process Dr. Ashley Joves sits down with co-host Collin Al-Samarrie to walk through how Smile & Co. approaches cosmetic cases, from the first consult to the sneak peek reveal, and why she built this into her practice in the first place. Where It Started Ashley’s interest in aesthetics began…
The Making Of | Brian Is Back: A Life Update From The Centurion Lounge In this episode Ashley and Brian record from the Centurion Lounge in Phoenix while waiting for a delayed flight home from a conference in Scottsdale. It is the first time Brian has been on the podcast in months and they cover…
The Making Of Smile & Co. #2 — Episode SIX: The Tech Behind The Practice In this episode Ashley and Collin get into all the technology behind Smile & Co. #2. From practice management software to in house milling, scanners, 3D printing, and the music that patients always comment on. This one is packed with…
The Making Of Smile & Co. #2 — Episode 5: Operatories, Chairs, and Everything In Between In this episode Ashley and Collin get into the equipment decisions behind Smile & Co. #2. From how many ops are plumbed versus equipped to why Ashley switched from Sirona to A-dec, this one is packed with real world…
In this episode Ashley and Collin dive into the design details behind Smile Design Studio in Roseville. From the Pinterest board that started it all to the $200,000 lighting package that got vetoed, the $45,000 fireplace that never happened, and the cosmetic wing that patients cannot stop raving about. What You’ll Hear In This Episode:…
The Making Of Evelina Smiles – SIX Delays, Profit Sharing, and the Week Before Everything Changes In this episode Ashley sits down with Dr. Rich Constantine for a look at what the final stretch before a soft opening actually feels like. Setbacks, systems, 300 patients on a priority list, and the first peek at how…
Building Ashley’s Second Smile & Co. Office: Floor Plans, Architects, and Unexpected Surprises In this episode, Ashley and Collin go behind the scenes of building Ashley’s second Smile & Co. office, diving into the two-year construction timeline and the decisions that shaped the space from day one. Ashley opens up about drawing her own floor…