30 Years of Dental Marketing—In 40 Minutes | Fred Joyal
The Dental Podcast Directory is Proudly Supported By:
Show Notes
Fred Joyal is a dental marketing pioneer. As the co-founder of 1-800-DENTIST, Fred revolutionized how practices attract patients, spending over $500 million in advertising and generating over a million patient leads before most dentists even had a website. He’s the bestselling author of Everything is Marketing, Becoming Remarkable, and Superbold, and a sought-after speaker known for transforming how dentists think about branding, trust, and confidence. If you’re in dentistry and don’t know Fred, you’re missing one of the most influential voices in the business.
In this episode, Fred reflects on 30 years of change in how patients choose practices and what dentists need to understand. He explains why boldness is a critical skill for growth and how trust, not tactics, ultimately drives case acceptance. From practical advice on dental marketing and collecting video testimonials, to mindset shifts around confidence and value-building, Fred makes a compelling case for modern dentists to slow down, care deeply, and show up boldly!
5 Things You’ll Learn in This Dental Podcast 💡
– Why Everything is Marketing: Understand how every detail of your practice—from the phone greeting to the smell in the lobby—influences case acceptance.
– How to Ask for Reviews and Get Them: Fred shares scripts, strategies, and the psychology behind making it a daily habit.
– The Boldness Muscle: Learn how to build confidence like a muscle with small, intentional exercises that create lasting behavioral change.
– The Real ROI of Caring: Discover why patients don’t say yes to treatment because it’s well-sold—they say yes because they feel cared for.
– How to Create a Remarkable Patient Experience: Explore what makes a dental practice stand out in a saturated, commoditized market.
Connect with Fred Joyal 📚
Website: https://fredjoyal.com
Instagram: / fredjoyal
Facebook: / realfredjoyal
Books: Everything is Marketing, Becoming Remarkable, Superbold
Subscribe to The Dental Podcast Directory Newsletter for Incredible Convenience
There are so many dental podcasts that publish great content, but it’s impossible to subscribe to all of them. Three days a week, we send an email newsletter with links to all of the recent podcast episodes published by dental-specific podcasts. To get this newsletter, type your email below and click subscribe.
Audio Disclaimer:
The audio available here uses the podcast creator’s RSS feed to pull the audio file. We do not download or host any of the audio files on our website. If the audio player is broken or the audio is no longer available, it may be that the podcast is no longer live or that the content was moved to another podcast host. If you find an error or need to make a change, please contact us by opening a support ticket. Click Here to Open a Support Ticket