37. Harnessing the power of data to take your practice to new heights, with Shayne Harris and Nate Woudstra
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Show Notes
Marketing is one of those things that’s easy to take for granted; that is, until you experience great marketing, and then it’s hard to live without it. But, in 2024, marketing is more than just mailers, social media, or ad buys. It can be all those things and more or — none of them. Most importantly, though, savvy marketing is about gleaning pivotal insights from real-time data about your customers and using those insights to drive your marketing strategy. In this episode, we’re talking with Shayne Harris and Nate Woudstra from EOS Healthcare Marketing, a premier nationally-renowned healthcare marketing agency. Shayne is the founder and CEO and opened the full-service marketing firm in 2001. Nate joined the team in 2016. Together, they’ll tell us: What sort of data healthcare providers need to consider when they’re thinking about launching, acquiring, or expanding a practice Why census data isn’t detailed enough to provide critical insights How leveraging data can impact a practice’s life cycle How to use real-time data to drive a practice marketing strategy What some of the must-haves are for marketing a practice on a smaller budget Are you ready to take the next step in scaling up your practice ownership dreams? Visit getprovide.com. Provide is a division of Fifth Third Bank, National Association. All opinions expressed by the participant are solely their current opinions and do not reflect the opinions of Provide, its affiliates, or Fifth Third Bank. The participant’s opinions are based on information they consider reliable, but neither Provide, its affiliates nor Fifth Third Bank warrant its completeness or accuracy and should not be relied upon as such. This content is for informational purposes and does not constitute the rendering of legal, accounting, tax, or investment advice, or other professional services by Provide or any of its affiliates. Please consult with appropriate professionals related to your individual circumstances. All lending is subject to review and approval.
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