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Show Notes

663: How to Make Clear Aligners Profitable – Allison Lacoursiere

Whether you offer clear aligners in your practice or you’ve been thinking about it, Allison Lacoursiere has tips on how to bring them into your practice efficiently, get your patients to overcome cost barriers and how to make it profitable. Learn more in Episode 663 of The Best Practices Show!

Episode Resources:

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Links Mentioned in This Episode:

Aligner Bootcamp: domoreclearalignercases.com

Clear Aligner Coaching: https://www.yourclearalignercoach.com/coaching

Main Takeaways:

Dentistry went through a big shift during the pandemic. 

Patients are more educated about clear aligners. You, as a dentist, need to be as well. 

Don’t “kind of” do aligners. Go all in or it can be a big waste of your time. 

Partner with your orthodontist and you will both benefit. 

Educate your patients on the importance of teeth retention. 

Attach a value along with the cost of the aligners, so patients can overcome cost barriers. 

Clear aligners should be a team effort with minimal support from the doctor. 

Quotes:

“Dentistry has continued to change and evolve and partially during the pandemic I think we saw a big shift. But there is something that’s happening, especially as it relates to social media, to marketing, to digital technology where patients are getting almost an inside perspective of our practices. They get to see more. They get to understand dentistry better because we are talking about it in different ways on social media, online, YouTube, all of these places. And so first of all patients want clear aligners. They want that beautiful smile. They can see it as an option now…Patients are knowing more now and they know they want clear aligners. Partially because the aligner companies have done such a good job making it understandable to the modern day consumer. So that’s reason #1. Reason #2 comprehensive treatment planning. If we can put the teeth in the right position before we place implants, bridges, crowns, we are doing better for our patients…The third one: it can be highly profitable.” – Allison (3:05—4:10)

“[Aligners are] something that [patients] want, so as a general dentist being able to offer something like this to them is really really powerful.” – Allison (4:55—5:00)

“If you want to do clear aligners, don’t dip your toe in. Don’t kind of do it….otherwise it can be a big waste of your time. Go all in. Know how to use the software, whatever software you choose to know. Know how to use the treatment planning and implement it across your entire team so that your team knows why you’re doing this. Go all in. The second thing is clear aligners are a team drive procedure meaning they don’t go in your productive chair. They don’t need a lot of doctor time. And so if you’re here sitting here listening to this podcast and you’re like ‘wait a minute, clear aligners are taking up a…