Best Practices Show with Kirk Behrendt

959: The Secret Behind Selling Dentistry Without Selling – Dr. Tom Hedge

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Show Notes


959: The Secret Behind Selling Dentistry Without Selling – Dr. Tom Hedge

How do you sell dentistry without selling? In this episode, Kirk Behrendt brings in Dr. Tom Hedge, founder of The Houston Dentists Tanglewood, to review a recent presentation he gave at Smile Source Exchange and share his secret to selling dentistry without actually selling. To learn how to get patients to buy without feeling like they’re sold to, listen to Episode 959 of The Best Practices Show!

Learn More About Dr. Hedge:


More Helpful Links for a Better Practice & a Better Life:


Episode Resources:


Main Takeaways:

  • Always take photos of new patients. It is a critical step.
  • Use digital photography for patient education. Let them do the talking.
  • Never treat a stranger. Ask good questions and get to know your patients.
  • Consider hiring a remote employee. They can free up you and your team’s time.
  • Make it as easy and as convenient as possible for patients to schedule appointments.
  • There isn’t one big thing to make your practice better; there are a thousand little…


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