Everything is Branding with Stephanie Skari (DHD125)
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Show Notes
Jason and Alan complete their conversation with Stephanie Skari, art director at Spear Education and we now realize that everything is branding! We had a chance to talk with her about Spear Education’s upcoming branding changes, the design that has gone into the upcoming Spear Summit (it’s a LOT!) and how dentists should approach intentionally creating a brand through graphic design and reputation.
Some links from the show:
Your office has to do a LOT of stuff. You’ve got to take in and organize a ton of patient information and make sure it shows up in the right place at the right time. You’ve got to be able to communicate throughout your office at any time, yet you need to do it discreetly. As much as you wish you didn’t have to…you need to remind your patients of their appointments and try to avoid broken and failed appointments. You have to reactivate the patients that have fallen through the recall cracks. And in 2019…you have to be able to ask your loyal patients for reviews in the right places like Google, Facebook and Yelp. Our friends at YAPI have solutions for all of this and more! And they can do it paperlessly! Check out all that YAPI can do for you at dentalhacks.com/YAPI. It’s a funny name, but it’s serious software!
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