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Show Notes

One ordinary day, a practice we work with picked up two brand-new patients who both said the same thing when they called: they found the practice through ChatGPT. Not Google. Not the map pack. A chatbot pointed them to the front door. Two in a single day is easy to write off as a fluke, but it isn’t.

It’s the first sign of something that’s already changing how patients find you.

You’ve probably been chasing the marketing next “thing” for years. Building a website, doing SEO, optimizing your Google Business Profile, chasing reviews, posting on social. Now, on top of all of that, someone’s telling you AI is the thing you have to worry about. It’s reasonable to wonder whether the last five years of content just got torched.

The short answer is no, and Google isn’t dying either. There are still around 8.5 billion searches a day, but the page sitting in front of those searches has quietly. AI Overviews now show up on more than 40% of health-related searches, which means a patient can get their question answered at the top of the results before they ever reach your site.

The real question isn’t whether SEO is dead. It’s what SEO is actually for now.

Here’s what we get into:

• What it means when new patients start showing up because a chatbot recommended you.
• Why 8.5 billion searches a day means Google isn’t going anywhere.
• What AI Overviews actually does to the click you’ve been counting on for years.
• The truth about getting cited by AI.
• How structure decides whether a machine can even quote you.
• Whether a single private practice can out-explain a DSO online.
• Three moves you can make this quarter to get ahead.

Need a hand to make sure your practice is making the right moves with its marketing? We can help.

#seo #website