In this episode, marketing strategist and entrepreneur Sean Garner joins the show to discuss how AI is changing the landscape of marketing for dental practices. Sean outlines the evolving definition of SEO, now known as Search Everywhere Optimization, emphasizing the need for practices to show up wherever patients are searching, from Google to ChatGPT and…
Ash speaks with mental health counselor Priyanka Abul Khair about the realities of burnout in the dental profession, especially among practice owners. They discuss how burnout often goes beyond physical exhaustion and is usually rooted in unresolved relational stress and open loops—tasks or conversations that weigh on the mind. Priyanka explains how these open loops,…
Ash welcomes Jennifer Christiansen, Co-Founder and CMO of Beacon Media and Marketing, for an in-depth discussion about the growing impact of AI in dental marketing and business operations. Jennifer shares her journey as an early adopter of technology and details how AI is reshaping digital marketing, particularly the ways prospective patients find and choose dental…
Ash welcomes Dr. Jordan Romano, an internal medicine hospitalist and experienced expert witness to discuss the legal aspects of dentistry and the importance of proactively protecting a dental practice from legal risk. Dr. Jordan Romano explains the role of expert witnesses in malpractice and professional liability cases, particularly their responsibility to define and evaluate the…
In this episode, Ash sits down with Jen Lee, a bankruptcy attorney at Lawyer Success Network with extensive experience advising dental and healthcare professionals. They discuss the common fears and misconceptions surrounding bankruptcy, clarifying that bankruptcy can be a practical financial tool, not just a sign of failure. Jen shares the financial challenges dentists face,…
Ash welcomes Matt Gruber, founder of COtingency, to discuss how dental practice owners can safeguard their businesses against unexpected absences and transitions. The conversation covers why even successful practices often remain heavily dependent on one or two key people, and the risks that arise when essential knowledge and operational secret sauce aren’t adequately documented. They…
Ash continues the conversation with Dave Rosenberg, focusing on building accountability and effective team leadership within dental practices. Dave explains why true accountability starts with clear communication from leadership and outlines how open-ended questions help ensure team members understand both expectations and the broader intent behind their roles. He emphasizes that leaders need to own…
In this episode, Ash welcomes Dave Rosenberg, a leadership expert with decades of experience in both the military and the business sector. They discuss the difference between team accountability and individual performance, highlighting how true accountability is built into systems and processes rather than just expecting team members to do the right thing. Dave talks…
Ash welcomes Nathan Strum from Abby Connect to discuss the evolving role of technology, especially AI, in enhancing the patient experience at dental practices. They break down the traditional functions of the front desk, highlighting the importance of both in-person and phone interactions, and the challenges associated with each—especially the common pain point of phone…
In this episode of Beyond Bitewings, Ash sits down with Mark Brodson, Managing Broker at Resource Commercial Advisors, to discuss current design and real estate trends for dental practices. Mark shares insights on how dental office design now focuses more on patient comfort and the overall experience, moving away from the traditional, clinical atmosphere to…