Ask ChatGPT for the best dentist in your town and watch what it does. It hedges. It disclaims. It hands back three or four names that everybody already knows. It behaves less like a search engine and more like a hotel concierge who has been burned once and is never risking it again. This trait…
Open ChatGPT, Claude, or Gemini, and ask which dentist near you is worth seeing. If your practice isn’t in that short list, it isn’t because the machine decided your competitor is the better clinician. It’s because your competitor gave it something to work with and you didn’t. That’s the uncomfortable part of Answer Engine Optimization…
Visits to your site have dropped, and yet your new patient numbers are steady or climbing. If that combination has you squinting at a dashboard wondering which part of your marketing quietly broke, the answer is nothing. But the definition of a click has changed. This is the zero-click problem. Google is increasingly answering your…
When there’s a gap in your schedule, the reflex is almost automatic. You phone isn’t ringing enough, so it must be the marketing. Sometimes that’s exactly right. And sometimes it’s the fastest way to make the problem worse. A gap in the schedule has two opposite causes. Either not enough new patient inquiries are coming…
The phone rings, it’s a brand new patient, and about four seconds in. they ask the question that ends more calls than anything else: “Do you take my insurance?” The front desk checks the network, says “no,” and the patient is gone. That’s not a coverage question. It’s a fear question. Underneath it, the patient…
Thomas Dickson took on his first dental clients in 1998, and some of them are still with him. He runs Wealthwide, a financial planning firm in the UK that works with dentists and nobody else. In this episode, Eric asks him what nearly thirty years of watching the same people make the same decisions has…
The ad report comes back, and it looks great. Clicks are up, cost-per-lead is down. Then you open next week’s schedule, and it has the same gaps it always had. So you decide the ads aren’t working, and you start shopping for a new agency. The uncomfortable truth is that the ad was probably fine….
One ordinary day, a practice we work with picked up two brand-new patients who both said the same thing when they called: they found the practice through ChatGPT. Not Google. Not the map pack. A chatbot pointed them to the front door. Two in a single day is easy to write off as a fluke,…
You hit the boost button, a million people saw your post, and your phone rang exactly zero more times. If that feels familiar, it’s because boosting is a dopamine hit with no strategy behind it. Just a great way to dump money into Facebook and reach people who live three towns away and are never…
Ask a patient why they picked their dentist, and you’ll hear the usual answers. Google, the website, was a friend’s recommendation. A few days ago, we ran a survey and left a blank box for answers. The most common write-in wasn’t any of those. It was chairside manner. The catch? There’s no way a patient…