Google has quietly updated its review guidelines, and it’s a “Red Alert” for dental practices! In Episode 122 of Dental Marketing Secrets, Mark Thackeray explains why your current review strategy might be getting your reviews deleted or your profile flagged. In this video, you’ll discover: Why you MUST stop rewarding staff for name-mentions in reviews….
Are you a dentist who accidentally created a second full-time job as a marketing coordinator? In this episode, Mark Thackeray breaks down the “Who Not How” concept by Dan Sullivan and Benjamin Hardy. Learn why your $500/hour production time is too valuable to spend on Facebook ads and SEO. Discover how to transition from an…
Are you treating your $20k implant cases like $99 cleanings? In this episode of Dental Marketing Secrets, Mark Thackeray explains why high-ticket treatments require a “long sales cycle” approach. Discover how to use the Strategy of Preeminence to build trust, move patients through the “Problem Aware” stage, and sell the emotional vision of a better…
In this episode of Dental Marketing Secrets Podcast, host Mark Thackeray sits down with George White, General Manager at Patterson Dental. While most business owners are fixated on ROI (Return on Investment), George introduces a more powerful metric for long-term practice success: ROR—Return on Relationship. With over 13 years of experience and a “superpower” perspective…
In this episode, host Mark Thackeray sits down with Brian MacKay from Upswell Marketing to discuss why “old school” mailers are currently one of the most effective ways to cut through the digital noise and get high-value patients into your dental chair. Whether you’re a new practice starting from scratch or an established office looking…
Most dental practices think marketing is about one thing: Getting the phone to ring. But that’s only one-third of the equation. In this episode, I break down a simple but powerful framework I learned from Dean Jackson—the Before, During, After Framework—and show how it can transform the way you think about marketing your practice. Real…
Most dental practices do not have a marketing problem — they have a mindset problem. In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray explains why so many practices stay stuck in campaign thinking and how shifting to systems thinking can transform new patient acquisition, follow-up, ROI, and long-term growth. Mark walks…
How much impact does your hygiene department really have on case acceptance and practice growth? In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray interviews Brittany Glauz, founder of Brush with Britt, to discuss the powerful role dental hygienists play in patient education, treatment acceptance, and practice success. Brittany shares how hygienists can…
Why do patients delay treatment for months… and then suddenly decide to move forward? In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray explores the final principle in Dr. Robert Cialdini’s persuasion framework: scarcity. Scarcity explains why limited availability and deadlines often trigger action. When patients realize they might lose an opportunity, the…
In this episode, I dive into the principle of authority from Dr. Robert Cialdini’s book Influence. We talk about why patients naturally look for confident guidance when they’re unsure, and how real authority can actually reduce decision fatigue instead of increasing pressure. I break down what authority really looks like in dentistry, how it shows…