Is your dental practice spending time and money trying to show up in ChatGPT and Google AI search results? Getting recommended by AI is a great first step—but according to a recent study from Yext, only 5% of people make a decision based solely on an AI recommendation. The other 95% go and verify! In…
Are you trusting your entire new patient flow to a single marketing channel or ad campaign? If that one channel stops performing tomorrow, what happens to your practice? In Episode 134 of the Dental Marketing Secrets Podcast, host Mark Thackeray shares a powerful lesson learned from rock climbing: never trust your life (or your business)…
Are you tired of hearing “I need to go home and think about it” at the end of your complimentary consultations? If your practice is converting at the industry average of 50% to 60%, you are leaving hundreds of thousands of dollars on the table. In Episode 131 of the Dental Marketing Secrets Podcast, host…
Most tips, tricks, and business tactics ultimately fail if you haven’t mastered two core areas: your internal monologue and your daily focus. In this short, high-impact episode of the Dental Marketing Secrets Podcast, Mark Thackeray shares an inspiring concept from James Clear’s newsletter to help dentists simplify their approach to business success. Mark breaks down…
Traditional dental marketing strategies are facing their biggest disruption since the birth of the internet: Generative Engine Optimization (GEO). In Episode 131, Mark Thackeray brings on industry powerhouse Beth Leach to outline how artificial intelligence searches for, evaluates, and recommends dental practices to prospective local patients. If your digital marketing strategy hasn’t been updated for…
Are you stuck on a marketing roller coaster—sprinting when the practice is slow, and completely halting your efforts when your chair schedule fills up? It’s time to change your pacing. In Episode 130 of the Dental Marketing Secrets podcast, host Mark Thackeray reveals why consistency is the absolute most underrated growth strategy for dental practices….
Do your words build your practice up, or do they quietly tear it down? In this episode, Mark Thackeray targets the most fundamental system in your entire business: your language. Discover how altering everyday terms like “problem” to “challenge” and “cost” to “investment” changes the mindset, beliefs, and ultimate behaviors of your team and your…
Are you completely burnt out by the daily grind of running your dental practice? Do you have clear financial goals, but absolutely zero personal freedom? It’s time to stop running your office by default and start building by design. In Episode 128 of the Dental Marketing Secrets podcast, host Mark Thackeray reveals why traditional numerical…
Is your dental marketing strategy prepared for the age of artificial intelligence? In Episode 127 of the Dental Marketing Secrets podcast, host Mark Thackeray dives deep into Generative Engine Optimization (GEO) and explains how to get AI engines like ChatGPT, Gemini, and Google AI Overviews to recommend your practice. Shouting out local search expert Darren…
Are you about to cancel your dental marketing campaign because new patient numbers look low? Stop! You might be overlooking a major software blind spot. In Episode 126 of the Dental Marketing Secrets podcast, Mark Thackeray breaks down “The Data You See vs. The Data You Don’t See” inside your dental practice. Discover why your…