In this episode, host Mark Thackeray sits down with Brian MacKay from Upswell Marketing to discuss why “old school” mailers are currently one of the most effective ways to cut through the digital noise and get high-value patients into your dental chair. Whether you’re a new practice starting from scratch or an established office looking…
Most dental practices think marketing is about one thing: Getting the phone to ring. But that’s only one-third of the equation. In this episode, I break down a simple but powerful framework I learned from Dean Jackson—the Before, During, After Framework—and show how it can transform the way you think about marketing your practice. Real…
Most dental practices do not have a marketing problem — they have a mindset problem. In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray explains why so many practices stay stuck in campaign thinking and how shifting to systems thinking can transform new patient acquisition, follow-up, ROI, and long-term growth. Mark walks…
How much impact does your hygiene department really have on case acceptance and practice growth? In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray interviews Brittany Glauz, founder of Brush with Britt, to discuss the powerful role dental hygienists play in patient education, treatment acceptance, and practice success. Brittany shares how hygienists can…
Why do patients delay treatment for months… and then suddenly decide to move forward? In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray explores the final principle in Dr. Robert Cialdini’s persuasion framework: scarcity. Scarcity explains why limited availability and deadlines often trigger action. When patients realize they might lose an opportunity, the…
In this episode, I dive into the principle of authority from Dr. Robert Cialdini’s book Influence. We talk about why patients naturally look for confident guidance when they’re unsure, and how real authority can actually reduce decision fatigue instead of increasing pressure. I break down what authority really looks like in dentistry, how it shows…
In this episode of the Dental Marketing Secrets Podcast, I talk about something that doesn’t get discussed enough in dentistry: the power of being liked. Drawing from Dr. Robert Cialdini’s book Influence, I explain why patients don’t always choose the most technically skilled dentist. More often, they choose the one they feel most comfortable with….
In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray dives into the idea of social proof and why it plays such a powerful role in how patients choose a dental practice. Whether we realize it or not, patients are constantly looking at reviews, testimonials, and referrals to decide who they trust. Discover why…
In this episode of the Dental Marketing Secrets podcast, Mark Thackeray delves into the principle of commitment and consistency from Dr. Robert Cialdini’s book, ‘Influence: The Psychology of Persuasion.’ He explains how small commitments can lead to larger decisions, particularly in the context of dental practices. Discover the importance of helping patients build a positive…
In this episode of the Dental Marketing Secrets Podcast, I introduce the psychology behind why patients say yes, drawing from Dr. Robert Cialdini’s book Influence. We start with the first principle, reciprocity, and why it plays such a powerful role in building trust and confidence in dentistry. I break down how education, time, and experience-based…