In this episode of the Dental Marketing Secrets podcast, Mark Thackeray discusses the challenges faced by doctors who have traditionally relied on word-of-mouth and quality service for patient acquisition but are now experiencing a decline in patient numbers. He emphasizes the importance of understanding market shifts, tracking patient sources, optimizing online presence, leveraging Google reviews,…
In this episode of the Dental Marketing Secrets podcast, Mark Thackeray discusses the evolution of SEO into Generative Engine Optimization (GEO). He explains how this new approach is changing the way patients search for dental services online and emphasizes the importance of adapting to these changes. Key topics include the significance of Google Business Profile…
In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray discusses the recent introduction of anonymous reviews by Google and its implications for the dental industry. He explores how this change may affect patient feedback, the potential for increased negative reviews, and the importance of managing online reputation. Additionally, he highlights the significance of…
In this episode of the Dental Marketing Secrets podcast, Dr. Sten Ericson joins the show to discuss the importance of involving the entire dental team in marketing efforts. He emphasizes the need for a shared vision and realistic expectations of success, while also addressing the challenges of staff turnover and the necessity of building a…
Ever feel like your schedule has more holes than Swiss cheese? You’re not alone. In this episode, Mark dives into one of the most overlooked growth strategies for dental practices: patient reactivation. Turns out, you don’t need more leads. You simply need to reconnect with the ones you already have. You know… the patients who…
In this episode, I’m joined by Dr. Miles Beckett, former ER and plastic surgeon turned healthcare tech entrepreneur, and the Co-Founder & CEO of Flossy – an AI-powered platform designed to streamline dental practice operations. Dr. Becket shares how AI is stepping beyond the hype and finally becoming a real, practical solution to two of…
If you feel like your dental practice is getting lost in the noise of ads, algorithms, and endless social media scrolls… you’re not alone. In this episode, I’m joined by George Wright III, host of The Daily Mastermind Podcast and founder of the Authority Media Network, to talk about the one thing that can cut…
Ever feel like your dental team is running around all day… but nothing’s really moving forward? You’re not alone. In this episode, I sit down with Lorie Streeter of MaxAssist to tackle one of the most overused (and misunderstood) excuses in dentistry: “We’re just too busy.” (Spoiler alert: It’s not a time problem…it’s a tool…
Most dental practices don’t have a formal lead follow-up system in place…and it’s killing their marketing ROI. In this episode, Mark Thackeray breaks down why most offices are unknowingly letting hot leads go cold, and what you can do today to fix it. If you’ve ever felt like you’re spending more on marketing than you’re…
Think direct mail is dead? Think again. In this episode, I sit down with Aaron Boone, former NFL wide receiver and CEO of MVP Mailhouse, to talk about why direct mail is not only alive…but absolutely thriving in 2025. Aaron breaks down the myths, shares what’s working now, and explains how dental practices (whether fee-for-service…