Know your numbers. How often do we hear this? ALL. THE. TIME. But do you truly know what a patient is worth to you? And more importantly, do you know how much you can afford to invest to acquire a new patient? Uncovering the lifetime value of a patient can shine light on your marketing efforts…
Arizona. Texas. Colorado.Oklahoma.North Carolina. Kentucky. Dr. David Whitlock has practiced all over the country. And today he joins the show to reveal his absolute favorite place. (and it’s not even close) Here are a few of the topics we address in this episode: Medicaid, drill & fill, and other common misconceptions Marketing in the city…
The final episode in our 3-part series on the book Traction by Gino Wickman. In today’s episode, we reveal the last 4 components of the Entrepreneurial Operating System (EOS) Framework: Data, Processes, Issues, and Traction. Here are a few highlights: How to create a Scorecard to give you an accurate pulse on your practice 3-Step…
Today, is the second part of our 3-part series on the book Traction by Gino Wickman. In today’s episode, we dive into 2 of the 6 components of the Entrepreneurial Operating System (EOS) Framework: Vision & People. These are two of the most important pieces to the Traction puzzle in my opinion. As I’ve personally…
Today, we’re diving deep into a book that’s been making waves in the world of business and dentistry alike – “Traction” by Gino Wickman. If you’ve been looking for a clear roadmap to success in your dental practice, then this 3-part series is a must-listen. Join us as we dissect Wickman’s powerful Entrepreneurial Operating System…
What’s Really Driving New Patients? Here’s How To Find Out In this episode, we dive into a crucial aspect of modern dental practice marketing—analytics and attribution. Join host Mark Thackeray and special guest, Nick Jackson, as they unravel the mysteries behind tracking and attributing the success of your marketing efforts. Delivering top-notch dental care is…
More Google Reviews = More Social Proof, More Visibility, More Patients It’s time to get serious about Google reviews. In this episode, Mark breaks down why Google reviews are so gosh darn important and how to get more of them. Build Social Proof, Trust, and Credibility Improve Your Local SEO (Tap into the algorithm for…
5x Practice Growth. That’s what we’re talking about in this episode. I’m joined by childhood friend Dr. Weston Spencer to break down his pathway to scaling up his practice $500K to $2.5M in just 5 years. Here are just a few things that Wes and I dive into: Marketing Mindset: recognizing the opportunities and embracing…
In this episode, Dr. Jill Wade joins the podcast to break down the importance of financial control and how it impacts your end game. As both a practicing dentist and financial specialist, Dr. Wade provides a very unique perspective. Here’s just a few of the things we dive into: The proper Money Mindset The concept…
When it comes to marketing your practice, there is one person who should be your marketing team captain…your office manager. With one foot on the practice side and the other with the patients, your office manager gets to see and experience both sides of the equation, and can help you best determine HOW to move…