For many small business founders, their business is their life’s work — and their livelihood. If the unexpected were to happen like a cyber attack or natural disaster, these companies would likely experience a significant financial setback and difficulty returning to normal operations quickly. Selecting the right small business insurance for your industry, location, and…
A well-designed website needs to do more than just look good. It needs to be intuitive. It needs to be useful. It needs to anticipate your customers’ needs, even their state of mind, and guide them along the path from prospect to customer. The solution to those challenges is different for every small business. There’s…
Paying for goods and services in today’s modern world is as easy as swiping your credit card, tapping your phone, or even waving your smart watch. It looks so simple! But, the merchant services infrastructure and technology that enable electronic payments require substantial setup, careful attention, and ongoing coordination. Keeping your customers’ experience both convenient…
The old saying is “people will forget what you said, people will forget what you did, but they will never forget how you made them feel.” So when the time comes to design your office and build your brand, it’s important to consider more than just your color scheme and furniture. You need a deep…
They’d rather put money in savings than see a concert. They expect brands to share their worldviews. They will forgive mistakes, but NOT inauthenticity. These are just a few of the broad generalizations that Dr. Corey Seemiller has found in her studies of Gen Z. A professor and researcher at Wright State University, her insights…
Whether it’s the launch of a second location or a new budgeting system, implementing change in any small business can feel daunting. Institutional inertia is real, and not everyone might be on board with your vision at first. So, it’s absolutely imperative that business owners rely on tried-and-true techniques in planning, communicating, and implementing change….
We’ve all heard the news stories about massive cybersecurity breaches costing big companies millions of dollars. However, the majority of cybersecurity attacks each year actually target small businesses. If you don’t have a cybersecurity plan in place or know how to properly protect your data, you and your staff are easy marks for hackers to…
Most entrepreneurs begin their ownership journey with a business plan. The effectiveness and specificity of that plan can vary greatly, frequently reflecting a lack of clarity or insight. Common pitfalls include attempting to cater to a broad audience, harboring excessive optimism, or failing to thoroughly research the target market. Ultimately, a well-defined business plan is…
Practicing dentistry can be a challenging pursuit under any circumstances. Practicing dentistry for the U.S. Army in Iraq, however, is another level of challenging. Dr. Benjamin Taylor shares how his experience as a combat dentist forged him into the professional servant-leader he is today and prepared him for the daily demands small business owners can…
By now, we’ve all seen videos about artificial intelligence (AI) writing poems, musing about philosophy, or even hosting podcasts. This made us wonder, what are the possible implications for small business owners? Are these AI chatbots just a new trend, or are there some capabilities that can be leveraged to make small businesses more productive?…