What actually happens before DentalScapes launches ads, adjusts SEO, or recommends a budget? In this episode of The Dental Marketing Mix, Dan Brian takes listeners behind the scenes of the very first step DentalScapes takes with every potential client: a comprehensive 5-part marketing audit. Before tactics, there’s structure. And most dental practices don’t have a…
Google Local Services Ads can be one of the most cost-effective ways for dental practices to generate new patient leads — but they’re definitely not a “set it and forget it” ad product. In this episode of The Dental Marketing Mix, Dan Brian and Brian Craig dig into what actually drives strong LSA performance and…
What happens to dental marketing when ads don’t just sit next to search results, but start appearing inside the answers themselves? In this episode of The Dental Marketing Mix, Dan Brian goes deeper into what’s actually been announced and tested around ads in AI-powered search. No speculation. No hype. Just what Google and OpenAI have…
Are you spending money on dental ads without really knowing what’s working? In this episode of The Dental Marketing Mix, Dan Brian is joined by DentalScapes co-founder Brian Craig to break down how dentists should think about online advertising in 2026 — and how to avoid lighting your marketing budget on fire. They walk through…
Online reviews are no longer optional for dental practices—they’re a critical driver of growth, visibility, and trust in 2026. In this episode of The Dental Marketing Mix, host Dan Brian is joined by DentalScapes Content Manager Skylar Massengill to break down why Google reviews matter more than ever and, just as importantly, how dental practices…
Dental marketing is heading into 2026 with major changes already underway. In this episode of The Dental Marketing Mix, host Dan Brian breaks down three clear predictions that will reshape how dental practices get discovered, how they pay for visibility, and how they turn interest into booked appointments. The episode dives into how AI-driven search…
Blog posts aren’t dead—far from it. In this episode of The Dental Marketing Mix, Dan Brian sits down with DentalScapes Content Marketing Manager, Skylar Massengill, to break down why blogging is still one of the most underrated growth channels for dental practices as we shift into 2026. The conversation digs into how patients actually search…
In this episode of The Dental Marketing Mix, host Dan Brian breaks down the biggest dental marketing takeaways of 2025—and why this year represents one of the most significant shifts we’ve ever seen in how patients find and choose a dentist. Drawing on industry-leading research, including the latest Whitespark Local Search Ranking Factors Report, Dan…
🚀 The 2025 Whitespark Local Search Ranking Factors Report is here — and Dan & Brian break down exactly what it means for dental practices. In this episode of The Dental Marketing Mix, Dan and Brian unpack the newest data shaping how dental practices show up in Google’s Map Pack, AI search platforms like ChatGPT,…
In this episode of The Dental Domination Podcast, host Dan Brian breaks down one of the most overlooked growth levers in modern dental marketing — your Google reviews. As Google’s AI Overviews and AIO (Artificial Intelligence Optimization) continue to transform how patients discover and choose their dentist, reviews now play a pivotal role in shaping…