Is your next open house a missed opportunity? Let’s learn how to create buzz, build trust, and get your calendar booked solid! In this episode, we reveal how to transform your practice’s open house event into an inviting social gathering that builds trust and enthusiasm among potential patients. Drawing inspiration from “Unreasonable Hospitality,” we explore…
What if you could build a 200+ patient waitlist without a single ad before seeing your first patient? In this episode, Michael sits down with Dr. Joanna Gamble, founder of Wildberry Pediatric Dentistry, to uncover the remarkable path from food truck dreams to owning one of Wake Forest’s most eagerly anticipated dental offices. Joanna shares…
What if your dental practice could swoop in and become the highlight of every senior community’s month—making you the hero residents and staff look forward to seeing? This episode reveals actionable, proven strategies to transform your approach from being “just another dental provider” into an indispensable highlight of the month for senior communities. The secret…
What’s it really like to lead a practice where every decision is rooted in doing the right thing for your patients AND your team, even when it’s hard? In this episode, Dr. Lance McGavin takes us on his extraordinary journey from military dentistry to opening White Palm Dental in the heart of Florida’s rapidly expanding…
If ground marketing leaves you facing closed doors, it’s time to discover a new path in with the ARENA strategy! In this episode, we unpack the ARENA Framework—an actionable decision-making tool uniquely designed for ground marketers facing objections and rejections in the field. You’ll discover how to Assess the true reason behind a “no,” Reframe…
Change is never easy, but every bold decision shapes the story of your entrepreneurial journey—just ask Dr. Jessica Pushee, who returns to share the honest highs and lows of her first year running a dental practice in Foxboro, Massachusetts. From the start, Dr. Pushee made gutsy moves, including staying out of network with a major…
How do top dental practices fill their chairs without spending thousands on ads? This episode is your practical roadmap for launching an effective ground marketing strategy on a razor-thin budget, leveraging your time in the community instead of spending big. We’ll demystify the process, showing you how to dedicate just 90-120 minutes per week, split…
Still relying on “How did you hear about us?” as your only source of patient insights? It’s time for a smarter way to track! In this episode, we dive deep into the world of marketing with Amanda Kepshire, a senior vertical marketing manager at CallRail, who reveals how industry-specific insights can revolutionize the dental marketing…
How can you connect your dental services to a community already obsessed with personal wellness? In this episode, we explore how fitness centers are filled with community-focused, wellness-driven members, and can become your office’s most fruitful referral partner. We break down the deep psychological and behavioral alignment between gym-goers and serious dental patients, explaining why…
Want to stand out in a crowded dental landscape? It might all come down to when you start learning. In today’s episode, Dr. Chad Johnson opens up about the bold decisions and defining moments that set his dental career apart from day one. With an unwavering commitment to learning, Chad jumped straight into post-grad education,…