111 Marketing Fallacies (And How To Defeat Them) with James McAnally : Dentistry Uncensored with Howard Farran
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Show Notes
“We’re a gadget-oriented profession…The reality is patients don’t care about any of these things unless it’s going to make their life easier, faster, cheaper, better, less painful…” Tell your patients–in their language–the actual benefits of these gadgets.
Founder Big Case Marketing; a niche practice consulting company..
Developer of The McAnally Selling System – Dentistry’s only check-list approach to selling backed by Harvard, Stanford, Yale and Columbia research.
Author of multiple #1 books in niche marketing and selling for dentists.
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For web-based services, online trainings, low cost options:
http://www.bigcasemarketing.com
For Private Consulting – must already be producing $2M+
http://www.meetme.so/jamesmcanally
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