#112: Why Patients Say Yes (part 4) – Liking
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Show Notes
In this episode of the Dental Marketing Secrets Podcast, I talk about something that doesn’t get discussed enough in dentistry: the power of being liked. Drawing from Dr. Robert Cialdini’s book Influence, I explain why patients don’t always choose the most technically skilled dentist. More often, they choose the one they feel most comfortable with. We dive into how connection, shared experiences, and even small personal moments can dramatically impact trust and case acceptance. I also share p…
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