#134: Building Redundancy in Your Marketing
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Show Notes
Are you trusting your entire new patient flow to a single marketing channel or ad campaign? If that one channel stops performing tomorrow, what happens to your practice? In Episode 134 of the Dental Marketing Secrets Podcast, host Mark Thackeray shares a powerful lesson learned from rock climbing: never trust your life (or your business) to a single point of failure. Just as climbers build redundant anchor points with multiple carabiners and slings, practice owners must build redundant, paral…
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