3 Must-Have Ground Marketing Strategies for Practices in 2026 | GMS
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Show Notes
Are you ready for seismic shifts in your 2026 new patient acquisition?
In this episode, Michael breaks down the three crucial levers of ground marketing that will shape successful practices in 2026. These strategies go far beyond generic tips. Learn how to tap directly into the places where trust and engagement already exist, and transform the way your practice connects with communities.
Discover how to find and leverage the right ecosystems (trust, identity, and access) to fast-track your outreach efforts. Michael challenges the old-school approaches, urging us to lead with generosity by providing valuable, non-marketing offers that genuinely contribute to local organizations. But he doesn’t stop there: Learn why capturing contacts instead of just conversations is the real game-changer. With actionable tactics for follow-ups and efficient appointment scheduling, you’ll see how these fundamentals create lasting, measurable patient growth.
What You’ll Learn in This Episode:
- How to identify trust, identity, and access ecosystems in your city
- The power of non-marketing offers that add value to communities
- Why traditional brochures and sponsorships miss the mark in 2026
- The critical process of capturing contact information for long-term results
- Timing strategies for follow-ups and appointment conversion
- Tips for building authentic connections without feeling salesy
- The mistakes most businesses make in ground marketing (and how to fix them)
Ready to discover the exact strategies for turning community connections into real patient growth in 2026? Hit play now!
Learn More About the Ground Marketing Course Here:
Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/
Host: Michael Arias
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