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Show Notes

Most dental AI tools don’t fail because of bad technology. They fail because of a people problem that no one in dental tech is talking about. Jennifer Derse is here to explain what is really going on and what dental leaders need to do differently.

EPISODE OVERVIEW

When a dental practice invests in AI or new technology and sees little to no return, the instinct is to blame the software. But Jennifer Derse says the problem is almost always behavioral. Implementation fails when teams lack buy-in tied to purpose, when leaders underestimate how people respond to change, and when identity gets fused to old protocols. In this episode, Adrian and Jen cover the neuroscience of change, the shame cycle that blocks clinical growth, why micro cash incentives fall short of building real habits, and what it takes to make AI in dentistry actually stick. If your practice is struggling to get any new tool or workflow to land, this conversation will shift how you think about leadership.

ABOUT JENNIFER DERSE

JENNIFER DERSE is a dentist, co-founder of Aspire Dental, and clinical consultant with over two decades of experience building and systematizing dental support organizations. After helping grow Aspire Dental from one location to 39 practices, she transitioned into full-time coaching focused on helping practice owners improve clinical systems, team performance, and operational leadership. She is a Kois Center mentor with deep expertise in cosmetic and restorative dentistry.

COMPANIES AND RESOURCES MENTIONED

Espire Dental: https://www.espiredental.com/

Kois Center: https://www.koiscenter.com

Drive by Dan Pink: https://www.danpink.com/books/drive

Mindset by Carol Dweck: https://www.mindsetonline.com

Think Again by Adam Grant: https://adamgrant.net/book/think-again

Atomic Habits by James Clear: https://jamesclear.com/atomic-habits

Brene Brown: https://brenebrown.com

The Anxious Generation by Jonathan Haidt: https://anxiousgeneration.com

DISC Profile: https://www.discprofile.com

ADDITIONAL EDUCATION

• https://mysocialpractice.com/2026/03/authentic-marketing-for-dentists/
• https://mysocialpractice.com/2026/02/dental-ai-vendor/
• https://mysocialpractice.com/2026/01/questions-dental-marketing-company/

CONTACT INFO

Guest: Jennifer Derse Website: [Coaching website TBD, verify before publishing]

Host: Adrian Lefler Website: https://mysocialpractice.com Phone: 877-316-7516

👍 Subscribe for more on dental marketing, AI in dentistry, and practice growth.

#DentalAI #AIinDentistry #DentalLeadership #DentalPracticeGrowth #DentalConsulting #Dentistry #DentalTeam

TERMS & TRANSLATIONS (For Show Notes)

Implementation Gap The space between purchasing a new tool and actually using it in daily practice. In dentistry, this is almost always a people problem, not a software problem.

Behavior Change Shifting how a dental team performs routine tasks. Unlike a software update, this requires intentional leadership, repetition, and buy-in tied to patient care outcomes.

Shame Cycle A pattern where a doctor or team member resists change because it feels like admitting past methods were wrong. Common when introducing perio programs or AI diagnostics for the first time.

Perio Program A structured system for identifying, staging, grading, and treating periodontal disease. A healthy practice typically treats 30 to 40 percent of hygiene patients for some level of perio. Ratios near 5 percent usually signal underdiagnosis.

Staging and Grading The clinical classification system for periodontal disease. Staging measures severity; grading assesses progression risk. Practices not using it may be missing disease that AI would catch.

DISC Profile A behavioral assessment tool that helps dental leaders understand how to communicate with and coach different team members based on their default behavior style.

Approval Addiction When a clinician avoids presenting a difficult diagnosis out of fear of the patient’s reaction. In perio, this means AI flags disease the hygienist sees but never raises.

Fixed vs. Growth Mindset A fixed mindset treats current protocols as unchangeable. A growth mindset stays open to new clinical evidence and feedback. The difference often determines whether coaching and new technology succeed or stall.