648: Treating People, Not Patients – Dr. Micheal Sonick
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Show Notes
Treating People, Not Patients
Episode #648 with Dr. Michael Sonick
Are you treating people, or just their teeth? To help you do both, Kirk Behrendt brings in Dr. Michael Sonick, author of Treating People, Not Patients, with ways to be hospitable, present, and empathetic for the people who choose your chair. Improve the way you connect with patients! To learn how to provide the Four Seasons experience in your dental office, listen to Episode 648 of The Best Practices Show!
Episode Resources:
- Send Dr. Sonick an email
- Join Dr. Sonick on Facebook
- Follow Dr. Sonick on Instagram
- Learn more on Dr. Sonick’s website
- Subscribe to The Best Practices Show podcast
- Join ACT’s To The Top Study Club
- See ACT’s Live Events Schedule
- Get The Best Practices Magazine for free!
- Write a review on iTunes
Links Mentioned in This Episode:
Register for Dr. Sonick’s course, The Art and Science of Exceptional Dentistry: Periodontal Mastery (November 1-3, 2023)
Read Blink by Malcolm Gladwell
Learn more about Culture Index
Main Takeaways:
Find mentors who can teach you “soft” skills.
Make patients feel safe and comfortable in your office.
Connect with the person in front of you — it doesn’t take a lot.
Your patients are coming for great experiences, not great dentistry.
Quotes:
“Most dentists are not taught how to treat people in dental school. What are we taught? We’re taught how to do crown lengthening, extractions, orthodontics, veneers, bonding. We even have requirements. You have to do 30 of these restorations. I had to make four dentures. I had to do six periodontal surgeries. I didn’t have to be nice to anybody. I wasn’t taught how to be nice to any of the people in my practice. They didn’t teach us integrity. They didn’t teach us transformational powers over patients. They didn’t teach us neurolinguistic programming. They didn’t teach us the most important thing that we can do for a patient —
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