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Show Notes

676: The 3 Top Lessons I Learned About Social Media – Dr. Christian Coachman

Even today, word of mouth is still the best way to grow your practice. But what if you want to leverage social media? To help you effectively generate content that will grow your business, Kirk Behrendt brings back Dr. Christian Coachman, founder of Digital Smile Design, with his key insights about social media and how to be online. Share useful information, not “show-off” information! To learn more, listen to Episode 676 of The Best Practices Show!

Episode Resources:

• Join Dr. Coachman on Facebook: https://www.facebook.com/christiancoachman
• Follow Dr. Coachman on Instagram: https://www.instagram.com/chriscoachman
• Learn more about Digital Smile Design: https://digitalsmiledesign.com
• Register for DSD Residency 1: https://digitalsmiledesign.com/dsd-residency-1-on-demand
• Subscribe to The Best Practices Show podcast: https://the-best-practices-show.captivate.fm/listen
• Join ACT’s To The Top Study Club: https://www.actdental.com/ttt
• See ACT’s Live Events Schedule: https://www.eventbrite.com/cc/act-dental-live-workshops-306239
• Get The Best Practices Magazine for free! https://www.actdental.com/magazine
• Write a review on iTunes: https://podcasts.apple.com/us/podcast/the-best-practices-show/id1223838218

Main Takeaways:

Be effective in sharing and consuming information.

Know your intent in sharing your information.

Strategically develop your persona.

Be consistent with your content.

Don’t overvalue social media.

Quotes:

“The amount of information out there is so big, and the amount of useless information is huge. One of the words that I prefer the most is effectiveness. We need to be effective. Life is short, time is short, and we need to be effective — effective if you’re sharing an idea or sharing content, and effective as you absorb and listen and learn. So, you can filter, you can say no, you can prioritize so that you can really make the best of your time. Useless information is the easiest thing to do, right? You see that on social media all the time. Of course, it’s impossible for you to know how useful your information will be. But you need to at least stop and ask yourself how this is going to help others. It’s not just putting something out there because you think it worked for you, but to structure that information into recipes, steps, and simple, take-home messages.” (8:46—10:00)

“Always start any kind of information sharing with the question, why are you sharing this with others? Why? . . . So, start with why you’re sharing means that you are caring about the impact of your information, caring about how this is going to help others. You’re putting yourself in the position of the listener and asking yourself, ‘What is BS, and what is not? What is show-off, and what is not?’ because there’s too much BS, too much…