Best Practices Show with Kirk Behrendt

962: Get Your General Side of the Practice to Pay the Bills – Dr. John Cranham

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Show Notes


How do you build a general practice that can pay the bills? In this episode, Kirk Behrendt brings back Dr. John Cranham, co-founder of Cranham Culp Digital Dental, to share his tips for balancing bread-and-butter dentistry with your niche so you can have a fulfilling and profitable career. To learn how to build a healthy general practice that you enjoy, listen to Episode 962 of The Best Practices Show!

Learn More About Dr. Cranham:


More Helpful Links for a Better Practice & a Better Life:


Episode Resources:


Main Takeaways:

  • Don’t get addicted to growth. Seek eudaimonia.
  • Find your niche and balance it with your general dentistry.
  • A healthy hygiene department is key to having a strong general practice.
  • Pay attention to how you’re scheduling. Keep your records and consult spots full.
  • Align with your team so they understand why they shouldn’t book your specialty spots.
  • Balance what you love doing, what you can be the best at, and what can pay your bills.

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