Best Practices Show with Kirk Behrendt

976 (877 Replay): Metric Mondays: What is Your “Production Story”? – Dr. Barrett Straub

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Show Notes


For the month of December, we look back at some favorite episodes of 2025. In this episode, Kirk Behrendt brings back Dr. Barrett Straub, ACT’s CEO, to break down your production story and explain why you don’t need as many patients as you think. Stop the churn-and-burn dentistry that’s burning you out! To learn how to rewrite and improve your production story, listen to Episode 976 of The Best Practices Show!

Learn More About Dr. Straub:


More Helpful Links for a Better Practice & a Better Life:


Episode Resources:


Main Takeaways:

  • There’s more to the production story than just how much you produced.
  • Analyze your annual patient value, active patient count, and gross production.
  • Stop filling production gaps with more patients. Do more dentistry on less patients.
  • Do you want to be a dentist that chases 4,000 patients or have fewer, right patients?
  • Figure out your production story now so you can figure out how to write it going forward.

Snippets:

0:00 Introduction.

1:27 Why we need a production story.

2:34 Important KPIs you need to know.

6:49 Do more per active patient.

11:48 Countermeasures you can start today.

15:44 ACT’s BPA and TTT.

Dr. Barrett Straub Bio:

Dr. Barrett Straub practices general and sedation dentistry in Port Washington, Wisconsin. He has worked hard to develop his practice into a top-performing, fee-for-service practice that focuses on improving the lives of patients through dentistry.

A graduate of Marquette Dental School, Dr. Straub’s advanced training and…


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