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Show Notes

Joining us today is Dr. Chris Phelps, dentist, entrepreneur, and CEO of the Cialdini Institute. We explore the evolution from clinical practice to scalable, self-managing businesses. Chris shares how his first entrepreneurial breakthrough came from simplifying dense dental school material into condensed study guides—eventually monetizing his problem-solving ability. Listen in to gain powerful takeaways on using behavioral psychology to drive team performance and patient commitment, the transformative power of Kolbe assessments for building high-functioning teams, and how marketing strategy must begin with clarity around the ideal avatar.

If you like this episode, here are more episodes we think you’ll enjoy:

1. Ep #539 – Dr. Matt VanderMolen: – Building People First: Creating a High-Performance Dental Practice and Business
2. Ep #538 – Jake Conway – Scaling Smart: Navigating Growth, Profitability, and Dental Exit Strategies

Check out the show notes for more information!

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