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Show Notes

In this episode, Howard Farran sits down with Anthony “Tony” Gedge, who has spent 24 years in dentistry focused on the one thing most systems overlook: trust. His route into the profession was anything but conventional — he moved from running nightclubs into dentistry, where he built a pain-free movement around anxious patients and the fear of the injection, founded the Pain-Free Dentistry Institute, and co-founded Dental Mavericks, a charity that has now helped more than 180,000 children. He also took John Lennon’s tooth and Elvis Presley’s crown on tour to raise mouth cancer awareness — a campaign with fresh urgency given that UK deaths have climbed from roughly seven a day when he started to closer to ten today, with cases up nearly 50% over the past decade.

The conversation then turns to Tony’s current work with Dental Group Signal, an evidence-led benchmarking platform studying how dental groups actually show up to patients, clinicians, investors, and the wider market. He walks through the twelve public signals the platform measures — from leadership and recruitment to patient trust, telephone access, review response, pricing visibility, digital journey, brand coherence, governance, and seller and investor signals — and shares findings from the May 2026 US DSO CEO Visibility benchmark, where only one of twenty leaders scored as a meaningful visibility leader and fifteen were rated underdeveloped. Howard and Tony explore what the US DSO market can learn from public-evidence benchmarking, why CEO and recruitment visibility have become commercial signals rather than marketing activity, and the crucial difference between simply being a large dental group and being a trusted, visible, coherent one.

Episode #1733 : Dentistry Uncensored with Howard Farran, Howard sits down with Anthony “Tony” Gedge — a genuine dental maverick whose path ran from nightclubs to needles to benchmarking the entire industry.

Over 24 years, Tony founded the Pain-Free Dentistry Institute, co-founded Dental Mavericks (which has helped 180,000+ children), toured John Lennon’s tooth and Elvis Presley’s crown to raise mouth cancer awareness, and now leads Dental Group Signal, measuring the public trust signals behind dental group growth.

🎧 A wild, thought-provoking conversation about fear, trust, and why dentistry should measure trust as seriously as it measures EBITDA.

#DentistryUncensored #PainFreeDentistry #DentalMavericks #DSO #MouthCancerAwareness #DentalLeadership