Built to Influence: The Strongest Strategies in Modern Marketing
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Show Notes
From #63 to #3 in Local Search—Without Breaking the Bank
When we first partnered with this dental practice, they ranked 63rd for the search terms that actually mattered. Barely 0.2% of relevant search traffic was landing on their site.
That’s a digital ghost town.
But instead of guessing, we used data.
We analyzed local competitors
Assessed domain authority, content structure, backlinks
Modeled exactly how much was enough to rank #3 (not #1—it wasn’t worth the cost)
In just 3 months of implementation, and 12 months of runway, they hit that #3 spot. Just like we predicted. 📈
They’ve since opened two new locations.
Their visibility is strong, predictable, and repeatable.
And the investment? Modest. No guesswork. Just precision.
We don’t run an agency anymore—but we do build models that help dental practice owners like you win without wasting marketing dollars.
John Wanamaker famously said:
“Half the money I spend on advertising is wasted; the trouble is, I don't know which half.”
We believe we’ve figured out which half that is.
👉 Want to know where your opportunity is hiding?
Justin Strong is the founder and CEO of Room 118, a data-driven dental research and marketing agency helping high-growth practices scale with precision. With 25 years of experience, including leadership roles at Fortune 100 companies and high-growth tech startups. He created the Dental Marketing Index to benchmark predictable performance across thousands of dental practices. Now leading the 2025 edition, Justin has restructured the Index around three core pillars: Market Visibility, Prospect Conversion, and Case Acceptance & Loyalty. Known for his strategic and analytical approach, he turns complex industry data into clear, actionable strategies that drive patient acquisition, revenue growth, and long-term success.
@thedsohygienist
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music credit: "Seize the Day" by Andrey Rossi
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