Do You Know Where Your Patients Are Coming From? Ditch the Guesswork and Focus Where It Counts | Amanda Kepshire | 572
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Show Notes
Still relying on “How did you hear about us?” as your only source of patient insights? It’s time for a smarter way to track!
In this episode, we dive deep into the world of marketing with Amanda Kepshire, a senior vertical marketing manager at CallRail, who reveals how industry-specific insights can revolutionize the dental marketing game.
Amanda breaks down why understanding the unique challenges of dental marketing (like accurately tracking patient sources and enhancing patient experiences) matters more than ever in today’s competitive landscape. She explains the pitfalls of outdated manual tracking methods and uncovers how advanced tools, including call and form tracking, unlock the full patient journey. From smarter budget allocation to training front-desk teams and adapting to a rapidly evolving industry, Amanda offers practical strategies for practices to leverage technology, like CallRail’s premium features and AI-driven insights, for superior marketing results and lasting patient loyalty. The discussion wraps up with Amanda’s personal tips on what patients truly value and her expert advice on embracing compliance and data ownership during industry shifts.
What You’ll Learn in This Episode:
- The fundamentals of tracking and why it’s essential in healthcare
- Common tracking mistakes that lead to lost opportunities and missed insights
- How automated tools can pinpoint exactly how new patients find your practice
- Ways to use call and form tracking data to refine your messaging and marketing spend
- The power of transcription analysis and AI tools to train staff and improve consistency
- Amanda’s personal checklist for choosing a provider
- How to build trust and retention by understanding the full patient journey
- Strategies to stay ahead of privacy regulations and technology changes
- Why owning your marketing data is critical for HIPAA compliance
- Actionable steps to start upgrading your marketing (no overwhelming tech required)
Let’s unlock smarter dental marketing today! tune in now and empower your practice with the strategies that set leaders apart.
Sponsors:
CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketer
Guest: Amanda Kepshire
Business Name: CallRail
Check out Amanda’s Media:
Website: callrail.com/dentalmarketer
LinkedIn: linkedin.com/in/amandakepshire
CallRail LinkedIn: linkedin.com/company/callrail
Host: Michael Arias
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