Ep. 12: SEO – Things to Know Before Hiring a Dental Marketing Company
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Show Notes
Search engine optimization may not be the most exciting topic to discuss, but it’s crucially important for any dental practice looking to add more new patients. So we bring on special guest and expert marketer, Dan Brown, to discuss things you can do yourself to improve SEO immediately, as well as what to look out for when hiring an external SEO company.
1:18 – The problem with paid ads nowadays and why SEO is more important than ever
5:13 – Using online reviews to your advantage
11:45 – Managing all the places your practice is listed around the web
15:41 – Your most important listing: Google My Business
18:14 – Should you pay for Yelp?
20:23 – Should you hire an SEO company? How do pick one? How do you evaluate their performance? How long do you wait for results?
29:15 – Why SEO has gotten more complex over time, so what worked 5 years ago may not work anymore
The MGE New Patient Workshop – https://www.newpatients.net/
Email Dan at Da**@*******ne.com
Learn more about MGE – https://www.mgeonline.com/
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