Ep. 69: The Google Ads Mistakes Costing Healthcare Practices Patients — with John Sanders
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Show Notes
In this episode, I sit down with John Sanders, founder of RevKey, a digital advertising agency built specifically to help therapists and mental health professionals grow their practices using Google Ads—ethically, transparently, and profitably.
John founded RevKey in 2018 after seeing too many healthcare professionals waste money chasing clicks, impressions, and vanity metrics that never turned into real patients. What started as a solo operation has grown into a 10-person team focused on clarity, simplicity, and data-driven decision-making in highly regulated, HIPAA-sensitive environments.
Throughout the conversation, John breaks down what ethical marketing actually means in healthcare today, why so many practices struggle with Google Ads, and how smaller practices can compete against large, well-funded organizations without matching their budgets. As AI continues to reshape Google Ads, John also shares where healthcare marketers should be paying attention—and where caution is required.
This episode is especially valuable for therapists, dentists, and medical professionals who want measurable growth without compromising trust or compliance.
What’s the biggest mistake healthcare professionals make when running their own Google Ads—and how can they fix it?
What ethical, data-driven marketing really looks like in modern healthcare
How small practices can compete with big-budget DSOs and healthcare groups
How AI is changing Google Ads—and where healthcare marketers should focus right now
The first three marketing actions practices should take to drive growth in the next 90 days
🌐 Med Rank Interactive: https://medrankinteractive.com
🧠 RevKey: https://www.revkey.com
Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing
Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing
📺 Watch the full interview on YouTube: https://youtu.be/GHzFhXcqbUU
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