Healthcare Digital Marketing Podcast

Ep. 9: AMA Charlotte Digital Deep Dive into Google Analytics & Google Search Console (Presentation & Client Reporting Example Included)

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Show Notes

Thank you Taylor Jones for the opportunity to discuss a few hot topics 🔥 in regards to Google Analytics & Search Console marketing strategies as a part of the Digital Deep Dive marketing program brought to you by the American Marketing Association – Charlotte: https://amacharlotte.com/digital-deep-dive

In this interview we cover the following:

  • The importance of Google Analytics (GA) goals and how to set them up to track client conversions.
  • The value in analyzing new vs. returning visitors
  • How to analyze behavior flow in GA.
  • The power of understanding all marketing traffic / channels.
  • GA site speed performance.
  • Search Console (SC) Performance vs. Search Analytics for Sheets.
  • SC URL inspection as a part of the ranking and Google indexing strategy.
  • Google Analytics reporting and much more.

Resources:

Slide presentation: https://docs.google.com/presentation/d/1XP5cEQ9ZNzFG_ZiioEu7LuyQbi4MZ7rEIkXL5h4FXgA/edit?usp=sharing

GA setup: https://blog.hootsuite.com/how-to-set-up-google-analytics/

Desktop website speed test: https://developers.google.com/speed/pagespeed/insights/

Mobile website speed test: https://www.thinkwithgoogle.com/feature/testmysite/

*Search Analytics for sheets (powerful Search Console tool / alternative): https://gsuite.google.com/marketplace/app/search_analytics_for_sheets/1035646374811

Example client report using GA & SC: https://docs.google.com/document/d/1KtAufMhFktV01jHbCoZ9HAHCihXxC_liLL8bURXP9A4/edit?usp=sharing


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