The Dental Handoff

Episode 203 | Brand, Trust, and the Three-Legged Marketing Table – Chris Snyder

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Show Notes


In this episode of The Dental Handoff, Dr. Kelly Tanner sits down with Chris Snyder, founder of 360 Media + Marketing. Since 2016, Chris has built a reputation for helping dental professionals stand out through personal branding, public relations, and advertising with a focus on authentic storytelling and strategic visibility.

  Chris breaks down why most dental marketing misses the mark, why email still converts better than social media, and what the three-legged table of visibility, voice, and networking actually looks like inside a dental practice.

 

This episode is for dentists, dental hygienists, practice owners, and CE-focused clinicians who want to move from transactional to relational marketing and build a brand patients actually remember.

You’ll Learn:

  • Why visibility is the first leg of a three-legged marketing strategy and why ads alone will not get you there
  • How to earn the right to make the ask before you ever pitch a sale
  • Why email still outconverts social media and what to do with that information
  • The role your website plays in SEO and how to trigger a Google crawl today
  • What alt text actually does and why automated alt text may be hurting your trust
  • Why long-form content like podcasts, blogs, and speaking creates trust faster than any ad
  • How Chris applied the Walgreens neighborhood strategy to dental practice marketing
  • The three things every practice should build before spending on ads

CONNECT WITH Chris Snyder: https://360mediaandmarketing.com/ https://www.linkedin.com/in/chris-snyder-360mediamarketing/

 

Where to Find Dr. Kelly:

Let’s Connect! Book a Call today to see how I can help you create high-performance teams, discuss educational programs, or how I can be of assistance.

https://calendly.com/drkellytanner/30min

Visit us at https://www.nextleveldentalhygiene.com

 


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