"Garbage In, Garbage Out" — Why Vanity Metrics May Be Killing Your Dental Marketing ROI
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Show Notes
Is your marketing agency sending you reports full of green numbers every month — while your new patient count tells a completely different story? In this episode of the Dental Marketing Mix, DentalScapes co-founder Dan Brian breaks down the vanity metric trap that quietly undermines how dental practices evaluate their marketing. He explains what vanity metrics are, why they dominate agency reporting, and why the data that’s easiest to put in a slide deck is often the least connected to what p…
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