He Spent $2,000 on Coffee and Got 30 New Patients (ft. Dr. Cody Boals)
The Dental Podcast Directory is Proudly Made Possible By
Show Notes
Ask three team members how to complete the same task.
If you get three different answers, you don’t have a system…you have habits.
That’s why Alex created Milo…to help out dental offices standardize checklists, recurring tasks, and workflows so everyone is on the same page.
Learn more at https://go.startmilo.com/jacd
This Week’s Episode
What if one weekend and $2,000 worth of free coffee could bring 30 new patients into your dental practice?
Dr. Cody Boals joins us to talk about the grassroots marketing strategies he used to grow Kissing Camels Family Dentistry from a startup with zero patients. He breaks down exactly how his coffee giveaway worked, why some of his other marketing ideas completely failed, and how he thinks about deciding what’s actually worth trying.
We also get into free athletic guards, community events, working with marketing companies, tracking ROI, and why dentists shouldn’t completely outsource responsibility for growing their practice.
Plus, we brainstorm a few increasingly questionable marketing ideas of our own.
In this episode:
00:02:47 – The $2,000 coffee marketing idea 00:06:05 – How buying coffee led to 30 new patients 00:10:50 – What the coffee campaign actually cost 00:13:33 – Grassroots marketing ideas we tried at our startups 00:19:26 – When grassroots marketing is actually worth your time 00:22:21 – Cody’s marketing idea that completely flopped 00:24:03 – Getting new patients by giving away free athletic guards 00:26:13 – Why most dentists don’t follow through on marketing ideas 00:31:40 – Marketing ideas Cody still wants to try 00:45:16 – Why you sometimes just have to try the dumb idea
Sponsor Shoutouts
A big thank you to our sponsors for making this episode possible!
🖥️ Darkhorse Tech – Dental IT done right. From managed IT and cybersecurity to HIPAA compliance and cloud solutions, Darkhorse helps practices keep their technology running smoothly.
JACD listeners get their first month FREE. https://www.darkhorsetech.com
💳 Nadapayments – Stop overpaying for credit card processing. JACD listeners get $25/month pricing, 1.5% processing, and $0.25 debit transactions. 🌐 https://www.nadapayments.com
Check out their savings calculator to see how much money you are leaving on the table by not switching to nadapayments!
https://nada-calculator-dentalpractice.netlify.app/
Connect with Us
If you got something out of this episode, the best way to support the show is to share it with another dentist. Thanks for listening!
Subscribe to The Dental Podcast Directory Newsletter for Incredible Convenience
There are so many dental podcasts that publish great content, but it’s impossible to subscribe to all of them. Three days a week, we send an email newsletter with links to all of the recent podcast episodes published by dental-specific podcasts. To get this newsletter, type your email below and click subscribe.
Audio Disclaimer:
The audio available here uses the podcast creator’s RSS feed to pull the audio file. We do not download or host any of the audio files on our website. If the audio player is broken or the audio is no longer available, it may be that the podcast is no longer live or that the content was moved to another podcast host. If you find an error or need to make a change, please contact us by opening a support ticket. Click Here to Open a Support Ticket