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Show Notes

After running multiple practices, Alex realized checklists only work if there’s real accountability behind them. So she built Milo — an app that keeps everything organized and makes sure nothing falls through the cracks. Check it out → startmilo.com

In this episode of Just a Couple of Dentists, Eric and Alex sit down with Dr. Arvind Petrie and Jaime Petrie to break down the exact playbook they used to generate 35 clear aligner starts and over $134,000 in a single day.

They cover:

• How they structured their “Love Your Smile Day”
• Internal marketing strategies that actually worked
• Why they avoided expensive outside advertising
• The role team buy-in played in case acceptance
• How they created urgency without sounding salesy
• What most dentists get wrong about clear aligners
• Why patient experience mattered more than discounts
• The biggest lessons they learned after multiple events

They also dive into profitability, aligner company selection, workflow systems, treatment coordination, and how they added over $500K in annual ortho revenue to their practice.

If you’ve ever thought about adding more clear aligners into your office but felt overwhelmed by the process, this episode breaks down exactly how they did it.

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