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Show Notes

Who you hire in your first year will shape your dental startup for years to come. Are you choosing team members that truly click?

In this episode, Dr. Kelsi Lewis of Glow Dental Co. opens up about the real challenges and rewards of founding an intentional, community-focused dental practice while balancing dentistry, business ownership, and motherhood. She shares honest insights on her current stress points, switching marketing companies, hiring for fit over resume, and doing it all without an office manager. Dr. Lewis dives into why every new team hire matters, how she maintains a supportive culture, and what it takes to build a staff that doesn’t need micromanaging. You’ll hear specific examples, from the roles her hygienist and front desk play in patient care to the systems she uses for onboarding and maintaining high standards.

As the conversation unfolds, Dr. Lewis also reveals her journey through the marketing maze. She details what prompted her to pause ads, how she chose new partners based on research and guarantees, and the practical steps she’s taking to double new patient numbers, all with an eye on expanding services and elevating the patient experience. You’ll walk away with actionable strategies for handling team growth, improving workflow and patient conversions, and staying true to your vision no matter how many spinning plates you’re managing behind the scenes.

What You’ll Learn in This Episode:

• How to identify and hire team members who elevate your practice culture
• Effective onboarding and performance management strategies for dental teams
• Creative ways to ensure alignment and communication among staff across roles
• How consistent language and teamwork improve patient experiences and case acceptance
• When and why to switch marketing partners, and what metrics to track
• Approaches to scaling new patient numbers with and without paid ads
• Tools and tactics to streamline in-office workflow and finances, including offering patient financing
• Essential operational lessons from starting a practice from scratch
• Protecting your team and brand by confidently dismissing disrespectful patients
• Vision casting for long-term growth into aesthetics and full-mouth rehabilitation

Ready to upgrade your practice’s culture, patient flow, and growth? Hit play to learn exactly how Dr. Lewis is making it work, one intentional decision at a time.

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Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

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Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/

Guest: Dr. Kelsi Lewis

Practice Name: Glow Dental Co.

Check out Kelsi’s Media:

Practice: https://glowdentalco.com/

Instagram: https://www.instagram.com/kelsilewisdds/

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast’s Facebook Group: The Dental Marketer Society

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Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod