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Show Notes

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Your ads can be “working” and your diary can still be empty. That’s the painful gap we tackle as we get practical about paid advertising for dentists and dental practice owners heading into 2026. I’m joined by co-host Dr Dan Shaffer and marketing specialist Rahil as we unpack what’s genuinely changed on Meta, why the algorithm now pushes towards creative that feels bespoke to the viewer, and why “creative is key” is no longer a catchy line but the deciding factor in performance.

We compare Facebook and Instagram ads with Google Ads (PPC) in a way that makes sense for real-world patient acquisition. Google often brings higher intent leads because people are actively searching for implants, Invisalign, emergency appointments, and cosmetic treatments. Meta can generate more eyeballs and cheaper leads, but those enquiries can be harder to contact or less ready to book. Our north star stays the same throughout: bums on seats, not vanity metrics.

We also get specific on execution: when to use a conversion-focused landing page, when a Meta lead form helps, and why sending traffic to a generic homepage usually breaks the journey. We talk testing culture (static vs video, captions, colours, variations), boosting winning organic posts, and how AI is reshaping marketing through longer search queries, Google AI Overviews, and zero-click searches. If you’re trying to set a smarter dental marketing budget and build a funnel that converts, this one will sharpen your thinking.

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Disclaimer: All content on this channel is for education purposes only and does not constitute an investment recommendation or individual financial advice. For that, you should speak to a regulated, independent professional. The value of investments and the income from them can go down as well as up, so you may get back less than you invest. The views expressed on this channel may no longer be current. The information provided is not a personal recommendation for any particular investment. Tax treatment depends on individual circumstances and all tax rules may change in the future. If you are unsure about the suitability of an investment, you should speak to a regulated, independent professional. Investment figures quoted refer to simulated past performance and that past performance is not a reliable indicator of future results/performance.

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