"New Year, New Math" — How to Budget for Dental Marketing in 2027
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Show Notes
Most dental practices don’t actually have a marketing budget. They have a number copied from last year, or whatever’s left after payroll. In this episode of the Dental Marketing Mix, DentalScapes co-founder Dan Brian walks practice owners through how to build a 2027 marketing budget grounded in real math instead of guesswork. Dan explains why industry benchmarks are only a starting point, then shows how to work backward from your new patient goals to a budget that’s tied directly to growth. H…
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